Why We Built B-Square, Our First Shared Project

Speed and a shared product

Speed matters to us. The longer goal was simple: build useful sites for our own needs first, learn how to ship together, then offer that ability to clients as a company. B-Square was the first site we built side by side.

It took about two weeks. The site had a small, clear set of surfaces: home, team list, team detail, blog, changelog, and the CMS edit flow. Amin used it to present his video-editing services. Omid focused on how the front end talked to the CMS, how content lived in Git, and how queries and config stayed in sync.

The name

We are two people with the same family name, Bagheri. We wanted the name to say that we are two, but working to the power of two: Bagheri squared — B-Square.

That name did not last forever. Similar names were common, and after later projects we moved to a clearer brand and a fuller site. B-Square remains the first public step.

What it was for

• A real site for ourselves, not only a tutorial demo
• The first version of our branding
• A place for Amin to publish service-oriented content
• A technical experiment: no database, content in Git, free hosting

Because we followed basic SEO setup and submitted the property in Google Search Console, the site was indexed. That proved the plumbing worked. It did not prove we knew how to attract people — we later saw only on the order of ~165 impressions and no meaningful traffic. That gap is part of the story, not a footnote.

What made it different technically

We shipped with Sveltia CMS, a Git-based headless CMS: content as files in the repo, edits as commits, deploys from the host when GitHub changes. No database server to pay for or maintain. The trade-offs of that choice matter if you are choosing a CMS for a first site or for a client on a small budget.

What it was not

It was not a polished design system, and it did not win us an audience. The lessons — architecture, UI before code, and marketing as a separate job — turned out to be more valuable than the pages themselves.